Behavioral Finance

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The Physics of Personal Investing

By |2025-12-11T14:45:38+00:00December 11th, 2025|Categories: Investment Planning, Single Point of View|Tags: , , , , |

A Physics Lens on Market Fear In physics, the world is governed by forces—predictable relationships that describe how objects respond to change. One of the most fundamental is Newton’s Second Law: Force = mass × acceleration. It tells us that the impact an object feels is not only a function of the change around it, [...]

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Oh, Behave!

By |2021-04-30T14:33:43+00:00April 30th, 2021|Categories: General Planning, Personal CFO, Single Point of View|Tags: |

Ok, I “borrowed” that headline from a recent CityWire piece I was featured in on financial planners incorporating behavioral finance into their client relationships.  Since in an article your comments are limited to quick quotes, I thought I would expand a bit on our beliefs at SPP on the topic. I think a lot of [...]

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